Jazz & Rock in the Soviet Block Essay Example | Topics and Well Written Essays - 1000 words

Jazz & Rock in the Soviet Block - Essay Example They were seen as thugs and hooligans revolting and siding with the capitalist west. For instance, outward appearance was seen to be double oppositionist. This explains why sixties teenagers enjoyed the illusion of seeing themselves as revolutionaries by simply wearing blue jeans keeping long hair. A different paradoxical aspect is that rock movement during its promising phases stood at the heart of dynamic artistic amateur by embracing a wide activity range like acting, puppetry, ballet movement etc. thus integrating a few criticism elements which had been denied expression in other public life spheres (Anna Szemere, Some Institutional Aspects of Pop and Rock in Hungary, Pp 125). Rock and jazz verse structures  are known to influence individual actions within a common activity situation. This kind of musical progression focuses on both community and individuality. For the soviet youth it had no comparison. Rock music gradually evolved into essential freedom and self expression ing redient. It was viewed by its lovers as a political action companion rather than a being just a driver. This was especially because it unfolded from the west. Many rock ‘n’ roll musicians adhered to west anti war movement because of its rebelliousness appeal rather than political goals.  Rock music engendered opposing the authority, specifically when it was tied to rigid political ideologies restricting freedom of expression (Yuri Pelyushonok, Strings For a Beatle Bass, Pp. 8-17). Rock and jazz  played an important role in  subverting the Soviet Union political order. This unique genre of music undermined Soviet authority and humanized the West. It helped to alienate the young generation from oppressive political systems and sparked a revolution. It was achieved through use of... This essay mostly discusses on how the youth lost interest in the Soviet unshakeable ideals of communism. The Soviet youth no longer thought of English-speaking people as enemies. The essay describes how in the process of jazz and rock music development in the USSR the Communists had lost two young generations. The impact and power of music as a revolutionary act is a main focus of this essay, such change was incredible and remarkable in the Soviet Block. Even if some people were no rock or jazz fans due to political reasons, since the political system was against it, by merely having to listen to music was disobedience by itself. Active participation by extension made an individual an active agent working against the soviet regime. The researcher also mentiones that some of the dedicated writers and composers went to greater lengths of concealing their dissent and discusses impacts and effects of it. This was given a code name, ‘Rocking the Wall.’ Either way, the music reached its audience and the message was well received. Some songs would be indirectly talking about the west or the United States or sometimes capitalism. To the music fans this was coded message which was obviously ridiculing and criticizing the soviets and their communist ideologies. To conclude, the researcher sums up that the communist regimes inability curb, replace, eradicate, or assimilate rock music influence probably helped in ensuring that the population would one day turn against totalitarianism.

Strategic Marketing Emirates Taking the IMC Route

Strategic Marketing Emirates Taking the IMC Route STRATEGIC MARKETING COMMUNICATIONS EMIRATES: TAKING THE IMC ROUTE INTRODUCTION Emirates Airlines established in 1985, is a subsidiary of the Emirates Group, a public international travel conglomerate in Dubai, United Arab Emirates. An Emirate is the largest airline in the Middle East operating its flights hub at Dubai International Airport to various countries all over the world. Emirates initiated flying internationally with two aircraft – a leased Boeing 737 an Airbus 300 B4. Its main focus on providing quality services to customers instead of focusing on quantity of customers. Due to its despite efforts supportive attitude towards customers, Emirates became a market leader in the global airline industry within a short span of time. The overall profit of Emirates grew at a faster rate with a minimum 20 per cent hike every year hence became the fastest-growing youngest fleets in the aviation industry. Because of their excellence in providing satisfactory quality services to the customers, Emirates earned majority of awards globally. It also deals in cargo activities, which is taken by Emirates Group’s Emirates Sky Cargo division. OVERVIEW OF THE CASE STUDY This case study discusses on the overall effort made by the Emirates to ensure the consistency the effectiveness of messages targeted to various audiences. The Emirates has used Integrated Marketing Communication (IMC) approach for marketing their services in front of customers. Majority of the companies have paid close attention to the IMC approach. Various IMC tools such as television commercials, print advertisements, internet marketing, charitable foundations, in-plane advertisements, sponsorships trade promotions have been utilized by the Emirates in order to achieve an excellent market position a positive brand image in the minds of its current potential customers. Emirates could easily reach their target audience via these mentioned modes of marketing promotions. Due to its continuous effort towards marketing the brand services, Emirates maximized exposure rate. Several Challenges Encountered By the Emirates to distribute an individual message about the high class facilities for its customers to create a brand name in front of its customers Explain how Emirates’ promoting approach has been effective in constructing an optimistic trademark appearance with current potential customers? Classify the IMC tools used by Emirates? Emirates flies all over the world. Should Emirates modify its messages channels according to where it advertises? Explain. DISCUSSION OF THE TASKS CONFRONTED BY THE EMIRATES A1. The marketing strategy of Emirates includes – Integrated Marketing Communications (IMC) Approach – Emirates’ advertising policy has been efficacious in generating a progressive brand image in the minds of its current potential customers by embracing the IMC approach for marketing its brand. An IMC concept is an approach of achieving the objectives of a marketing campaign, via proper efficient use of promotional tools methods that are intended to reinforce each other. It enables that all forms of communications messages are linked together hence work simultaneously in harmony rather than in isolation. This approach is used by the organisation to create a unified brand experience for consumers across several communication channels. As marketing efforts have been moved from mass marketing to slot promoting, companies have growing use IMC to cultivate more economical promotions that still distribute value to the customers. Emirates think global – Emirates have set out to be an innovative, modern customer-oriented provider of high quality air travel services. Its brand positioning is that of a leading, international quality airline serving the global community. Living the brand – Emirates deliver on their brand promise of innovation quality. Emirates end line â€Å"keep discovering† sums up its philosophy on travel: Only Emirates lets you discover a more authentic fulfilling life. Do remarkable things – Emirates do remarkable things for integrated marketing communications activities such as advertising, sponsorship, e-commerce, public relations supportive communications. Engaging customers – Emirates have effectively used www.emirates.com to drive the brand experience, maintain cordial relation with the customers by launching frequent flyer program skywards. Through such an effort, Emirates has easily reaches their target audience hence successfully developed a strong relation with their customers. Open up – Emirates mobilising customers to actively participate in the experience other promotional events activities in order to market their service in front of the customers Hence, by using the above mentioned message strategies, Emirates has successfully developed a positive brand image into the market in front of their customers. A2.Emirates use a variety of marketing communication tools in an integrated way to deliver one message about the high quality of its services along with maximising its message exposure rate. Various IMC tools used by Emirates are- Advertisements – An advertisement is a way of publicity or promoting a product, service or any event. There are several modes of advertisements such as online advertising, newspaper ads, radio advertising, television advertising, public speaking, door hangers, flyers word-of-mouth advertising. Emirates utilize the commercials print advertisements for highlighting the airline’s new products, routes, services aircraft. It helps in fostering its services. Sponsorship – Sponsorship is another form of promotional activity. Emirates have undergone partnership with several events both regional international like FIFA. Moreover, Emirates is dedicated to the growth of global arts culture through a number of sponsorships around the world. In fact, Emirates believe that sponsorship is the best way to develop a cordial relation with customers. E-commerce – E-commerce is referred to as purchasing or selling goods or services, or the conducting of assets or data, over an electronic system, mainly an internet. It is also referred to as an electronic commerce. Emirates enable customers to perform online shopping of Emirates related merchandise via its official retail website (emiratesofficialstore.com). Public Relation – Emirates publish three in-flight magazines in order to reach readers passengers during their journey. Through such magazines, passengers are usually encouraged to donate to the Emirates Airline Foundation, which seeks to improve the quality of children. Magazines are the best source of marketing the products or services, as it contains articles illustrations, which attracts customer attention towards it. So, by means of magazines, Emirates has gained majority of market shares along with the competitive advantage in the airline industry. Supportive Communication – Supportive communications is referred to as a style of communicating with customers that has a particular set of aims techniques. The principal objective is to resolve conflict or attain variation in a situation, while protective, even strengthening, the relationship between the communicating individuals. Emirates’ on-board entertainment system has been highly recognized as a market leader, winning awards for its quality enabling the airline to show passengers commercials about it latest offers, partners services. A3.Tagline is a short prominent or memorable phrase used in advertising. It identifies the uniqueness of a brand or conveys some type of special meaning. The taglines which are used in the past by the Emirates airline in order to gain market value customer preference in aviation industry are – Emirates – The finest in the sky Fly Emirates Be good to yourself. When was the last time you did something for the first time? Keep Discovering. Hello Tomorrow. No doubt Emirates has already gained an excellent market position a positive brand image in the minds of its customers via IMC approach its tools but still I believe that Emirates should modify its messages channels by embracing new ideas, new technology good quality services to the customers in order to maintain their position in the market as well as to gain a competitive advantage over its rivals. REFERENCES http://prezi.com/hpx2kqzh_0ck/copy-of-emirates/ en.wikipedia.org CASE 2 SOUTH AUSTRALIAN FOOD MARKETING INTRODUCTION The South Australian government established South Australia (SA) Food Centre in 2008 in order to provide practical advice to food businesses in Australia. Due to the agency its expertise, many other businesses have taken advantages. Countries such as Japan, the United States Hong Kong are the major exporter of the South Australian Food market. Some products like meat, seafood, fruit cheese are the main export food of the South Australian Food market. The main aim of the South Australian (SA) Food Centre is to promote South Australian food businesses through various modes such as Food Talk (an online magazine), Food-e-News (e-mail news updates) the Premier’s Food Awards (awards for South Australian food producers). The key purpose of the South Australian (SA) Food Centre is to create a collaborative partnership with industry government, in order to ensure a thriving South Australian food industry. OVERVIEW OF THE CASE STUDY This case study discusses on the overall effort made by the South Australian (SA) Food Centre in order to make sure that their brand is exciting to consumers, by focusing on factors such as packaging labelling. It also encourages food producers to promote their products brands by not only informing consumers about their availability, but to highlight what is special about a particular product. After performing continuous efforts of establishing collaboration with industry government, one such result came in front from the well-known Charlie’s Group Limited. The Charlie’s group limited is known for selling fruits sports water flavoured with fruit juices. So, due to collaboration with Charlie’s group limited, SA fruit growers received a considerable boost from Charlie’s Group Limited. In-fact SA Food Centre promotes various events, including annual food festivals shopping appearances alongside celebrity chefs media personalities. Due to their despite e fforts towards food industry, the South Australian (SA) mushroom industry gained three main campaigns. So, this well supported program is indicative of the activities of the SA Food Centre. Several Challenges Encountered By the South Australian (SA) Food Centre What type of message strategy should SA Food Centre utilize? Should it be the same for all of the brands in all of the markets? What leverage point makes the most sense for South Australian food producers’ advertising? What type of executional framework should be used in traditional advertisements aimed at consumers? DISCUSSION OF THE TASKS CONFRONTED BY THE SOUTH AUSTRALIAN (SA) FOOD CENTRE A1. Message strategy – Message strategy is a basic step in generating an effective promoting message. It provides the groundwork for rest of the marketing operation. There are three types of message strategy which should be used by SA Food Centre utilize such as: Cognitive message strategy – A cognitive message strategy offerings coherent opinions or fragments of evidence to customers. Among all five types of cognitive message strategies, they should make use of pre-emptive message strategy in order to advertise their products. The idea requires cognitive processing. It makes a claim of superiority based on products specific attributes or assistance with the intent of averting the rivalries from making the same claims. Customers can obtain benefits by purchasing the product. The South Australian (SA) Food Centre could utilize a cognitive message strategy for motivating the food producers to promote their brands by highlighting about what is special in their products for the consumers. By this strategy, food producers can describe attributes like healthiness, pleasant tasting or low calorie many more. So, the marketing promotion of the food products can be increased via cognitive message strategy. Affective message strategy – In affective message strategy, the South Australian (SA) Food Centre could use an emotional advertising method to promote their products in the market. Advertisements that invoke feelings or emotions match those feelings with the good, service, or company use affective message strategies. These messages try to heighten the amiability of the product, recall of the appeal, or comprehension of the advertisement. Affective strategies elicit emotions that, in turn, lead the consumers to act, preferably by buying the product, subsequently affecting the consumer’s reasoning process. Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance passion. Affective strategy may help in developing a stronger brand name. It helps in creating a positive feeling of the customers towards product. Conative message strategy – A conative message strategy is aimed to lead openly to specific category of consumer response. It supports the promotional efforts, such as coupon redemption programs, internet hits orders, in-store offers like buy-one-get-one-free. In conative message strategy, they depend on action-including conative advertisements, where, situations are created in which cognitive knowledge of the product or affective liking of the product may come later or during product usage. There will be no strength in the unity of a South Australian brand because if it happens, then it will lead to the brand parity so they need to differential the product that lead to equity customer loyalty. So, it is quite essential to utilize a unique message strategy for all of the brands in all of the markets. A2.Leverage point – Leverage pointsare those interpretations, if any, made at extreme or remote standards of theindependent variablessuch that the lack of adjacent explanations means that the tailored regression model will pass close to that particular observation. A leverage point interchanges the customer from accepting a product’s benefits to linking those benefits with personal values. In order to construct a quality leverage point, the creative builds the pathway that connects a product benefit with the potential buyer’s value system. The two leverage points which makes the most sense for South Australian food producers’ advertising are – Government Industry The reason behind that they get a feedback that leads to service credibility to South Australian Food Centres. The leverage points here link product attributes so that it will focus on factors such as packaging labelling – consumers benefits that it will be make sure that their brand is exciting to consumers’ value that it’s related to industry value. The fundamental purpose of the South Australian (SA) Food Centre is to construct a co-operative conglomerate with both industry government. Through this, they could build up strong cordial relations with several agencies corporations, which further enable the South Australian (SA) food producers to market promote their food products into the market with an optimum level of efforts. The leverage point message links these attributes benefits to consumer values. An effective leverage point can be associated with an attitudinal change, especially when the cognitive à ¯Ã†â€™Ã‚   affective à ¯Ã†â€™Ã‚  conative seq uence exists. As a result of collaboration of the South Australian food producers with an industry government, South Australian fruit growers received a considerable boost from Charlie’s Group Limited, the manufactures of Charlie’s Phoenix Organics. It was great news for South Australia’s fruit growers as Charlie’s propelled a new promoting campaign in order to support or promote their products or services. Due to such efforts made by both South Australian Food Centre as well as Charlie’s Group, the South Australian food producers have benefited a lot in attaining market value along with customer’s preference towards their product line. A3.For traditional advertisements aimed at consumers, the South Australian (SA) Food Centre should use emotional framework to connect with consumers get them engage by providing them the value that fulfil their requirements expectations in the product. An executional framework displays the method in which an advertisement plea will be offered. It would be selected in conjunction with an advertising appeal message strategy. The common types of appeal include fear, humour, sex, music, rationality, emotions, scarcity. It is essential that each can be matched with the appropriate executional framework. Several frameworks which could be used by South Australian Food Marketing are: Animation – Animation has become a progressively prevalent executional framework, its usage has escalated intensely. Animation can be presented in both televisions as well as in internet advertising. One sensational animation method is roto-scoping. Roto-scoping is the process of numerically painting or outlining statistics into live arrangements, which makes it possible to present both live actors animated characters in the same structure. Animation helps in creating traditional advertisements funny, interesting attractive for behalf of customers. Dramatization – Dramatization is the best way of learning as it makes a situation more imperative or serious than it really is. It helps consumers to understand traditional advertisements easily frequently. An effective dramatic advertisement can be hard to create, but once it is shaped, it puts a strong positive impact into the minds of customers. Testimonials – Testimonials are also an effective mode of promoting services. It is referred to as a prescribed declaration testifying to someone’s character experiences. It is like an individual recommendation. It is a declaration in provision of a specific reality, fact or claim. It can also be used by South Australian Food Marketing for impacting a strong impression of technical advertisements in front of customers. Demonstration – A demonstration, in short demo, displays how a product works. It provides an effective way to converse the benefits of a product to audiences. It highlighted the product’s numerous usages. Demonstrated ads are well-matched to television the internet. It attracts customers’ attention hence makes them more fascinating towards product line. Fantasy – Fantasy refers to as an imagination. Fantasy execution encourages the audience beyond the actual world to a make-believe experience. The most common fantasy themes involve sex, love romance. So, fantasy fits pleasantly with target viewers that have a preference for a tamer demonstration of sexuality. So, these executional frameworks could be utilised by South Australian Food Marketing for technical advertisements while aiming at consumers in order to attain competitive advantage over the rivals. REFERENCES http://prezi.com/mc-trx1gbx6m/untitled-prezi/# en.wikipedia.org NEW ZEALAND COLLEGE OF BUSINESS (NZCB)Page 1

No Death Penalty For Minors :: No Death Penalty for Juveniles

The Death Penalty is the execution of criminals for committing crimes regarded so bad that this is the only acceptable punishment. It establishes order in society by putting the fear of death in to would be killers. Although this works for the most part, one has to wonder if a child who commits murder thinks about the fact that it can lead to a death sentence. Studies by the Harvard Medical School, the National Institute of Mental Health and the UCLA’s Department of Neuroscience found that the frontal and pre-frontal lobes of the brain, which regulate impulse control and judgment, are not fully developed in adolescents. Development is not completed until somewhere between 18 and 22 years of age. In addition to this information, South Dakota is currently one of 16 states in the country that allows this practice. Based on the previous information, it is very clear that children especially those under 14 years of age, cannot and do not function as an adult. They have a greater tendency to act on impulse, making unsound judgments or reasoning, and are less aware of the consequences of their actions. In America, teenagers under the age of 18 cannot drink, vote, or sit on a jury, yet they can be sentenced to death if convicted of a crime. What these children need is rehabilitation, guidance and most importantly given a second change to mend what they did as impulsive children. On the other hand, family victims often call for the death penalty because their sibling/child had no right to die in the hands of a murderer. Since this person took their life, the family should have the right to lawfully take the murder’s life. Life in prison is not always enough for them because they have an opportunity to leave on parole, and the thought of these murderous monsters being released into society again horrifies these families, thus they call for execution. However, many states recognize that minors, especially children, are at a confusing impressionable, chaotic age of transition. If a teen commits a murder, that youth should be given the opportunity to set his or her life straight. Juveniles still have a lot of growing up to do. It may mean many years in prison and loss of their freedom, but it would also mean that there is at least a chance for a young life to reform.

Health Care Transparency Essay

Healthcare transparency has been defined by the Institute of Medicine (IOM) as making available to the public, in a reliable and understandable manner, information on the health care system’s quality, efficiency and consumer experience with care, which includes price and quality data, so as to influence the behavior of patients, providers, payers and others to achieve better outcomes (American College, 2010). Transparency allows consumers to make better informed decisions. It also helps health facilities convey information to the public. With more information in the open, there will be less overall confusion. People will be better equipped and facilities will know how they compare to other facilities. In the past transparency has been affected by lawsuits. With the risk of being sued, many physicians and hospitals did not want to divulge private information. Of course, this attitude is beginning to change. In the video â€Å"Healthcare Transparency† Dr. Patrick Cawley expresses that transparency in the future will be greatly increased (Dr. Cawley, P., 2009). More information will lead to better patient care. Eventually a patient will be able to review how well a hospital or physician is able to provide care. Everything from infection rates to waiting times will all be accessible to the public. I agree with all forms of medical transparency. Access to wait times will better prepare potential patients for their visits to a hospital. Knowledge of infection rates will affect how the public perceives a health institute. If infection rates are high, most likely public opinion will be able to change this. No longer will things of this nature be shrugged off as typical health care. If a facility is providing less than optimal care, people will be aware of this and know to avoid the facility. This means that poor health care facilities will rightfully fail, while prominent effective health  facilities remain active and prosperous. Thus means overall better patient care. If only the best health care facilities are able to thrive, more people will be able to receive optimal care. Patient satisfaction surveys will also help potential patients understand the environment they are about to enter. If a staff is rude and curt than the public will have access to this. Essentially, this will encourage health care providers to give optimal quality of service to each and every patient. Of course, it’s important that a patients expectations are not too grand. Nothing in life is perfect and people should understand this. Busy hours and numerous patients can cause fatigue. After all, health care providers are still human. Perhaps if all physicians were machines then we could expect them all to be perfect. Performance of medical procedures will enlighten a patient of how well a hospital is able to provide a service. This in turn will allow consumers to make the best choice when selecting a facility for providing care. Someone needing back surgery should be able to locate and choose a facility right for them. If a facility performs poorly with back surgeries, the public has a right to know so that they can avoid this. People have the right to make the most well informed decision. Facility treatment of patients should definitely be transparent. If a facility is trying to hide something it can’t be good. People have the right to know how well a facility treats their patients. This also encourages a facility to always do their best. Ultimately, everyone wants the best health care possible. With expanded information more people will be properly informed of all their choices. Transparency means freedom for consumers. It means more access to information, and more freedom to select the best choice. Without transparency health care is more of a guessing game. Does the facility perform well with back surgery? Who knows guess you’ll have to find out on your own. Of course, that’s risky. But why risk, when you can be informed? At least with information the public can make better decisions. Better decisions will ultimately lead to the best health care. The strong will survive, while the weak will perish. Poor health facilities will fail as more and more people choose the best facilities. As the best facilities succeed the health community will become stronger as a whole. A strong health community will lead to an overall better equipped public community. References American College of Physicians. (2010). Health Transparency. Retrieved from http://www.acponline.org/advocacy/current_policy_papers/assets/transparency.pdf Dr. Cawley, P. (2009). Health Care Transparency. Retrieved from https://portal.phoenix.edu/medialibrary/videodetails.05V130128092014044.html

Analyse the presentation of Jane in Bronte’s ‘Jane Eyre’ Essay

How is Jane presented in Charlotte Brontà ¯Ã‚ ¿Ã‚ ½Ã¢â‚¬â„¢s ‘Jane Eyre’? Charlotte Brontà ¯Ã‚ ¿Ã‚ ½ presents Jane in three different sections of her life that run through from childhood at her aunt’s house to her adult life at Thornfield. The presentation of Jane’s personality and looks is shown both through her own narration as well as the dialogue between the characters. The first section of Jane’s life is at Gateshead, her aunt’s house, and she is presented as a child who is ‘but ten’ and who is plain enough to be described as ‘a little toad’ by one of the house servants. After her parents’ untimely death Jane was forced to live with relatives, which she did not mind until her uncle died too. After that she was treated with contempt by her aunt and cousins Eliza and Georgiana and her cousin John was a bully, he ‘struck suddenly and strongly’. The unkindness Jane experiences causes her to have a burning sense of injustice from that point and it begins with her fighting back against John by calling him a ‘wicked and cruel boy’. Her aunt’s contempt for Jane however, may be because she refuses to ingratiate herself to her aunts wishes, which could be construed as Jane possibly being proud; Mrs Reed says that Jane should ‘acquire a more sociable and childlike disposition. A more attractive and sprightly manner’ but Jane feels she should be accepted for who she is and not to have to play up to her aunt’s wishes, no matter what the consequences. As a result her aunt feels she is a child with a ‘tendency to deceit’ and tends to punish her for it. Jane is shown to be a very literary child; she takes comfort in reading or looking at books and she uses language like ‘ships becalmed on a torpid sea’ which for a ten year old, even at that time, is rather impressive. Though it must be taken into account that by the time Jane tells the story she is probably in her thirties or forties and so the language may not be exactly that which the ten year old Jane would have actually used. The books she reads feed her already vibrant imagination which lead her to believe that things like a light flashing past the window was ‘a herald of some coming vision from another world’, that the blood she could hear rushing through her ears was ‘the rushing of wings’ and she felt that ‘something neared me’. Had her imagination not been quite so vivid she could probably have thought it through and seen that there was a rational explanation for these phenomenon, for Jane seems to have good judgement. She certainly seems to have a talent of being able to analyse people’s character’s well. While Jane is in the red room she is thinking over why she is so poorly treated although she had done nothing wrong and the reader sees her analyse each of her cousins: Eliza is ‘headstrong and selfish’ and Georgiana has ‘a spoiled temper, a very acrid spite, a captious and insolent carriage’. This is an analysis the reader may feel inclined to agree with because that is how the cousins have been portrayed from the start however it is worth remembering that as Jane is the narrator there may be a certain bias against them. The next section in which Jane is presented is during her time at Lowood Institution particularly the first few months of her stay there. Jane is presented as still having a burning sense of injustice as she sees some of things that happen to girls who are ‘punished’ and from the reader’s perspective one can see why. The girls are unfairly punished and usually for things that are not even their fault, as was the plight of Julia Severn, whose ‘hair curls naturally’ was ordered to have her hair ‘cut off’. Jane having been ‘wrongly accused’ when she was called a ‘liar’, had curled up on the floor and her ‘tears watered the boards’. Jane could not take being accused falsely due to all the trouble it caused her at her aunt’s house and so she keeps grudges against that do wrongly accuse her. Though it may have been seen previously in the section at Gateshead, the reader sees it more clearly during her times at Lowood that Jane could be considered stubborn. There are many times when Helen Burns tries to change Jane’s mind about things that have mostly to do with religion. The first time the reader sees this is when Helen tells Jane that ‘if all the world hated you’ but ‘your own conscience approved you’ then she would not be ‘without friends’, but Jane determinedly states ‘I know I should think well of myself; but that is not enough: if others don’t love me, I would rather die than live’. This also shows a dependant need, in Jane, to be liked by all she meets and a very melodramatic side to her that the reader rarely sees. The last important way the Jane is presented in in this section is as a very bright and hard working girl. On her first day she had ‘reached the head of my class’ and she tells the reader that she ‘toiled hard’ and ‘in a few weeks I was promoted to a higher class: in less than two months I was allowed to commence French and drawing’. This shows that Jane enjoys school and is willing to work hard to improve and become the best she can be. The third section in which Jane is presented commences eight years later when she accepts the job of becoming a governess at Thornfield Hall. As the reader has seen before, Charlotte Brontà ¯Ã‚ ¿Ã‚ ½ seems to determined to emphasise the fact that Jane is a plain girl as she explain to her employer Mr. Rochester when she tells him that she is his ‘plain, Quakerish governess’. She is also presented as being a very respectful and polite employee of Mr. Rochester as she always calls him ‘sir’, even when they are engaged, and she seems to take some sort of joy in it as she has rarely been able to respect many people as she feels respect must be earned. She also has enough respect for him to tell him the truth to any question he asks her, even if it were not something one would usually ask at the time, and is wonderfully shown when she tells that ‘wherever you are is my home – my only home’. This was a very forward statement but Jane felt that Mr Rochester ought to know it so she told him. During the time in which Rochester has the party of guests at Thornfield and they are playing Charades, Jane is shown as having the concept of self worth. She sees these fine women and how they act but does not become jealous of their wealth or beauty. Instead she felt a sort of pity for them because though Blanche Ingram ‘was very showy’ she ‘was not genuine’, ‘she had a fine person’ ‘but her mind was poor’, ‘she was not good; she was not original’ and there are many more ways in which Jane describes Blanche Ingram. Jane feels that because of all this ‘Miss Ingram was a mark beneath jealousy: she was too inferior to excite the feeling.’ This not only states that she has self worth and does not feel that she should put herself down by thinking of Miss Ingram because of Blanche’s less than lovely qualities, it also shows a sense of pride in Jane. She feels proud to be who she is and would not want to be like Blanche Ingram if it meant not being very intellectual. Jane is presented as a passionate girl through the entire story and we see it again in this section. Just before Rochester proposes to Jane, he talks to her about her leaving to go to Ireland for a new governess situation, but Jane feels like her heart is breaking at the thought of leaving him. In a passionate burst, she declares ‘Do you think, because I am poor, obscure, plain, and little, I am soulless and heartless? – You think wrong!’ but she does not stop there. She goes on to tell Rochester in an abstract way that she loves him by saying ‘And if God had gifted me with some beauty, and much wealth, I should have made it as hard for you to leave me, as it is now for me to leave you’. Her passionate nature, most likely, came from her want to be treated as an equal, and though she is no social equal to Mr Rochester she feel that she is his equal in intellect and feels down trodden when she is not treated as such. In the same passionate outburst as shown above she also exclaims ‘it is my spirit that addresses your spirit; just as if both had passed through the grave, and we stood at God’s feet, equal – as we are!’ This shows her need to be treated as an equal by the one she loves. Jane is presented as a girl who grows up being passionate about being treated equally and having a burning sense of injustice when people are wrongly accused or punished without cause. She is described as being a plain girl her whole life who is very smart, literary, hard working and imaginative. This is shown through the narration as well as through the dialogue between character.